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"cat skiing" beanie for flylow gear
While I was at Coal Headwear in their Custom Headwear Division, one of our regular clients was Flylow Gear, a ski-centric outdoor brand. For one of their pom beanies they wanted to have a playful graphic riffing on the pun of "cat skiing" -- a term generally used to refer to using a snowcat to access fresh powder outside of resorts. They left the project open-ended, only asking for a cat on skis.
While looking at cat pictures for this important professional research, I noticed a slouching cat is basically the same physical shape as a skier doing a ripping spread eagle maneuver and we got a graphic.
In the end, they liked it enough that they expanded it into their sock program as well.
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